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At Edify, we believe – at its core – marketing comes down to building relationships. The rest is us learning more about our customers and prospects, finding relevant channels to engage them, and enhancing our ability to communicate clearly and effectively with them. This includes the relationships with buyers of your products or services, and our relationship with you.

To help you with your business’s marketing strategy, we need to get to know you.

We need to build a relationship with you so that we know your business (almost) as well as you do. Only then can we effectively initiate the research and strategy, write engaging content, develop creative designs, and finally execute them through the appropriate promotional channels so your business can reach new customers and enhance the relationships you already have with existing ones.


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Tray Cass began his career in aviation as a structural designer for the Boeing Company in 1997. After being displaced following the events of 9/11, Tray went back to school to complete his bachelors degree in marketing. Finding great love for his newfound career path, Tray went on to serve with a small marketing agency (that served several small clients), a local Caterpillar dealership in the heavy equipment industry, the renewable fuels industry, higher education and the plastics industry. Along the way, Tray's love for small business afforded him the ability to serve his friends who where local business owners. 

Following the impacts of COVID-19 and the elimination of his position in Operations, Tray made a move towards something he’s always wanted to do. In early 2022, he launched Edify LLC with the heart and mission to bring his more than 17 years of experience in marketing to help small and mid-sized businesses.

Tray has degrees in Business, Marketing, Christian Ministry, and in 2017 completed his MBA in Marketing from Baker University in Kansas.  He has also been an Instructor at Central Christian College of Kansas in McPherson, KS teaching Adobe products, including Photoshop, Illustrator and InDesign, and overseeing Marketing student interns.  

Tray has been married to his beautiful wife, Jessica, for more than 20 years and is a proud father of five children, two girls and three boys, ages 19 to nine. 

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